Mass And Communication

Lasswell’s Model Of Communcation Harold D. Lasswell (1902-1978) is known for his studies in the field of Politics. He is considered a pioneer in the application of Psychology principles to Politics, as well as in constructing a system of Politics based on theories of Natural Sciences. Harold Dwight Lasswell was born in Donnellson, Illinois, on February 13, 1902. His father was a Presbyterian clergyman and his mother was a schoolteacher. Due to his successes in school, Lasswell obtained a grant for studying sociology at the University of Chicago, where he graduated in 1922. In 1926, with only 24 years old, he received the title of doctor from the same institution. His dissertation on “Propaganda Technique in the World War” (1927) is considered a leading study on Communication Theories. During this period of his life, Lasswell was influenced by the pragmatism taught by John Dewey and George Herbert Mead, among others. But he also studied at the universities of London, Geneva,

What is Communication ? Meaning of Communication Communication is a process which includes transmission of information, ideas, emotions, skills,  knowledge  by  using  symbols,  words,  gestures,  and  visuals and  so  on.  Thus,  the  act  of communication is referred to as ‘transmission’. The word communication was originated from the Latin word ‘communis’ which means ‘common’. Communion, community, communism, commonality, communalism etc. are some related words having the same linguistic roots. Similarly, newer and newer terms are being coined as the concept of communication assumes importance day by day. Communication technology, communication media, communication age, communication management are just a few. As the very term indicates, the ultimate aim of the communication process is to create commonness between communicator and receiver of the message. Through communication, both communicator and receiver enter into a mental agreement. Thus, they achieve their goal, which